The Hollywood Sign: It’s more than just nine white letters spelling out a city’s name; it’s one of the world’s most evocative symbols – a universal metaphor for ambition, success, glamour …for this dazzling place, industry and dream we call H-O-L-L-Y-W-O-O-D. Some rooms at the Hollywood Downtowner have views of the Hollywood Sign.
In this site, you’ll get closer to Hollywood’s “biggest
star” than you ever dreamed possible – from a photo journey
through Hollywood history and expert tips on photographing the Sign,
to live Sign web cams and the latest Sign news. You’ll also
learn about the people who work to keep the Sign preserved and protected,
and how you can get involved.
So come and explore the fascinating past, present and future of this international icon – a monument that sparks a thousand dazzling associations...The Hollywood Sign.
History of the Hollywood Sign
It's fitting that the Hollywood Sign, the worldwide symbol of the
entertainment industry, was conceived as an outdoor ad campaign for
a suburban housing development called "Hollywoodland."
After all, despite the high profile of the film biz, real estate has always been Hollywood's primary economic driver.
Although the Sign's appearance and purpose have evolved over the years, its basic aspirational message remains the same: This is a place where magic is possible, where dreams can come true.
Back then, the dream was a beautiful home and lifestyle. Today, the Sign's promise is more subtle - and can only be described as the parade of images, desires and ideas conjured by the word "Hollywood."
Come explore the fascinating past and present of this icon, town, industry, and idea in our detailed History of the Sign